In Defense of the Wine Label!

With the high-speed accessibility of data through the internet and mobile phones, there has been a lot of websites and apps that tried to harness the data in order to influence the wine sales. In many ways, the ability to check out wine before buying it makes sense, and can obviously impact the way consumers […]

A question to WINERY MARKETING guys!

What is salt? – Salt is a mineral consisting primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in its natural form as a crystalline mineral is known as rock salt or halite. Salt is present in vast quantities in seawater, where it is the main mineral constituent. That means that the overall majority of consumer salt […]

Wine Brand Name can be a USP

[ Yellow Tail ] is the brand name. You can read all bout the story of creating this brand name here: “Yellow Tail: Clever Brand Positioning Within The American Wine Industry” A brand name is: “A brand name is a name (usually a proper noun) applied by a manufacturer or organization to a particular product or service. Brand names are […]

Why Should The Customer Buy Your Wine?

There are hundreds or thousands of wine bottles on display in a wine shop. The potential buyer browses the shelves normally by this order: Country of origin Appellation Type of wine Once he faces those tens or hundreds of wine bottles that fit what he is looking for, he usually makes her decision by picking […]

Selling your wine just got easier!

With you, our customers, in mind we have recreated our website to deliver even faster and easier experience. Even more important. it is now more practical and geared to close deals – without the BS. Do not get a wrong impression – we worked very hard to make this website SIMPLER. No frills, no extra graphics, […]

Who takes care of the small wineries?

Up to this moment  – nobody. All Associations, government bodies, websites, advertising, fairs, etc., all take care of the ones that have the big production and the big bucks. This makes sense moneywise as the bigger the winery, the bigger is the production and the marketing budgets that generate more profits. But we changed that! During […]