wine packaging

23% of Wine Consumers are Overwhelmed

According to a wine segmentation report a very interesting fact shows that twenty-three percent – that is almost one in every four wine consumers – are overwhelmed ( completely overcome or overpowered by thought or feeling*) when having to choose wine. Using the term “overwhelmed” indicates the actual state of the wine customer. She feels stressed …

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How to Encourage Loyalty of Wine Drinkers?

It is no secret that the wine label is the most important sales generator, but I just discovered a new way of how wine labels can help wineries, importers, and shops. Here is what Luisa Suarez, of EZI WINE Studio, reveals about this new viewpoint (at least to me it is!). THE STORY BEHIND THE …

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