With all these sales guides, sales systems, seminars, and training, the persons involved in making a wine deal tend to think of the deal as a win-lose battle. Get out of your fighting mood. You are not a black-dressed ninja, and your mission is to establish a long term profitable relationship. The harder and most …
We decided to change. Our mission in creating BuySell.Wine was to get more sales for wineries by easily and smartly connecting them with wine buyers, and we did it. It is just that the volume, although profitable for our clients and us, is not in the range that we expected, and it certainly does not …
According to a wine segmentation report a very interesting fact shows that twenty-three percent – that is almost one in every four wine consumers – are overwhelmed ( completely overcome or overpowered by thought or feeling*) when having to choose wine. Using the term “overwhelmed” indicates the actual state of the wine customer. She feels stressed …
So who got this superpower in the global wine market? The wine market is built in several layers grape growers wineries importers distributors shops consumers Each of these groups or layers has some power over the wine market, but the biggest one that dominates it is the importers. From my viewpoint, there are two reasons …
When I pick a bottle of wine, what can I see? The label – is it graphically catchy? The bottle itself and the sensation it gives The name of the wine – can I even pronounce it? The name of the winery The country of origin The price of course The varietals The vintage The …
Competitors Businessdictionary.com define competitor as Any person or entity which is a rival against another. In business, a company in the same industry or a similar industry which offers a similar product or service. The presence of one or more competitors can reduce the prices of goods and services as the companies attempt to gain …
YES, I do! Especially if you are a wine buyer or winery manager. Here we are, July 2020, and the COVID-19 changed our lives and the way we do business. The traditional working wine trade is now broken. No Wine Trade Shows. No easy traveling and you are not supposed even to shake hands to …
It is no secret that the wine label is the most important sales generator, but I just discovered a new way of how wine labels can help wineries, importers, and shops. Here is what Luisa Suarez, of EZI WINE Studio, reveals about this new viewpoint (at least to me it is!). THE STORY BEHIND THE …
The Wine Trade has it Tough these Days What with no wine trade shows and almost no traveling, a wine buyer finds it much tougher to find new wine, new wineries, new confidence, tasting and visiting wineries and vines. It seems like the wine trade is almost paralyzed. The Times They Are A-Changin’ “Come gather …
Words of wisdom for the wineries Sir Winston Churchill’s confronted an absolutely bad situation in WOrld War II, and yet here is his advice to you when confronted with a difficulty: “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. “ He is very right because it absolutely depends …
The 1 Coronavirus Opportunity you have as a winery Read More »
