Wine Marketing

23% of Wine Consumers are Overwhelmed

According to a wine segmentation report a very interesting fact shows that twenty-three percent – that is almost one in every four wine consumers – are overwhelmed ( completely overcome or overpowered by thought or feeling*) when having to choose wine. Using the term “overwhelmed” indicates the actual state of the wine customer. She feels stressed …

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The Reason You Should Value Your Competitors

Competitors Businessdictionary.com define competitor as Any person or entity which is a rival against another. In business, a company in the same industry or a similar industry which offers a similar product or service. The presence of one or more competitors can reduce the prices of goods and services as the companies attempt to gain …

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How to Encourage Loyalty of Wine Drinkers?

It is no secret that the wine label is the most important sales generator, but I just discovered a new way of how wine labels can help wineries, importers, and shops. Here is what Luisa Suarez, of EZI WINE Studio, reveals about this new viewpoint (at least to me it is!). THE STORY BEHIND THE …

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The 1 Coronavirus Opportunity you have as a winery

Words of wisdom for the wineries Sir Winston Churchill’s confronted an absolutely bad situation in WOrld War II, and yet here is his advice to you when confronted with a difficulty: “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. “ He is very right because it absolutely depends …

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