Category USP – UVP

4 Important Parts of the Elevator Pitch that will Increase Your Wine Sales

What is an elevator pitch? We all know what an elevator is, a cage that transport people and cargo up and down buildings. The pitch is defined by the free dictionary as “Informal To attempt to promote or sell, often in a high-pressure manner: “showed up on local TV to pitch their views” (Business Week).” Imagine entering an elevator and riding it…

A question to WINERY MARKETING guys!

What is salt? – Salt is a mineral consisting primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in its natural form as a crystalline mineral is known as rock salt or halite. Salt is present in vast quantities in seawater, where…