4 Important Parts of the Elevator Pitch that will Increase Your Wine Sales

What is an elevator pitch? We all know what an elevator is, a cage that transport people and cargo up and down buildings. The pitch is defined by the free dictionary as “Informal To attempt to promote or sell, often in a high-pressure manner: “showed up on local TV to pitch their views” (Business Week).” Imagine entering an elevator and riding it upwards three floors. When you enter you see the wine buying agent for a big […]

The Winery that bottles emotions

A new concept to the wine industry comes from Lisbon, the capital of Portugal.This producer is the WORLD’S 1st WINETECH COMPANY. They were considered as the world’s most innovative winery at the 2014 Wine Business Innovation Summit, in Germany. The idea they have is to connect the drinking of the wine with the emotions present […]

Sugar Free Wine? Hello Wine Goodbye Sugar

This miracle is being produced in Italy, in a winery in the Calamandra Piamonte area. Here is what they say. “The PURE Winery began with a vision to create a new category of wine to meet the needs of today. Blending unique and traditional techniques in our wine fermentation process, we’re able to convert all-natural sugars into […]

A question to WINERY MARKETING guys!

What is salt? – Salt is a mineral consisting primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in its natural form as a crystalline mineral is known as rock salt or halite. Salt is present in vast quantities in seawater, where it is the main mineral constituent. That means that the overall majority of consumer salt […]

Wine Brand Name can be a USP

[ Yellow Tail ] is the brand name. You can read all bout the story of creating this brand name here: “Yellow Tail: Clever Brand Positioning Within The American Wine Industry” A brand name is: “A brand name is a name (usually a proper noun) applied by a manufacturer or organization to a particular product or service. Brand names are […]

Why Should The Customer Buy Your Wine?

There are hundreds or thousands of wine bottles on display in a wine shop. The potential buyer browses the shelves normally by this order: Country of origin Appellation Type of wine Once he faces those tens or hundreds of wine bottles that fit what he is looking for, he usually makes her decision by picking […]