USP – UVP

23% of Wine Consumers are Overwhelmed

According to a wine segmentation report a very interesting fact shows that twenty-three percent – that is almost one in every four wine consumers – are overwhelmed ( completely overcome or overpowered by thought or feeling*) when having to choose wine. Using the term “overwhelmed” indicates the actual state of the wine customer. She feels stressed …

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4 Important Parts of the Elevator Pitch that will Increase Your Wine Sales

What is an elevator pitch? We all know what an elevator is, a cage that transport people and cargo up and down buildings. The pitch is defined by the free dictionary as “Informal To attempt to promote or sell, often in a high-pressure manner: “showed up on local TV to pitch their views” (Business Week).” Imagine entering an elevator and riding it upwards three floors. When you enter you see the wine buying agent for a big …

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Sugar Free Wine? Hello Wine Goodbye Sugar

This miracle is being produced in Italy, in a winery in the Calamandra Piamonte area. Here is what they say. “The PURE Winery began with a vision to create a new category of wine to meet the needs of today. Blending unique and traditional techniques in our wine fermentation process, we’re able to convert all-natural sugars into …

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A question to WINERY MARKETING guys!

What is salt? – Salt is a mineral consisting primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in its natural form as a crystalline mineral is known as rock salt or halite. Salt is present in vast quantities in seawater, where it is the main mineral constituent. That means that the overall majority of consumer salt …

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