Category USP – UVP

4 Important Parts of the Elevator Pitch that will Increase Your Wine Sales

What is an elevator pitch? We all know what an elevator is, a cage that transport people and cargo up and down buildings. The pitch is defined by the free dictionary as “Informal To attempt to promote or sell, often in a high-pressure manner: “showed up on local TV to pitch their views” (Business Week).” Imagine entering an elevator and riding it…

A question to WINERY MARKETING guys!

What is salt? – Salt is a mineral consisting primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in its natural form as a crystalline mineral is known as rock salt or halite. Salt is present in vast quantities in seawater, where…

Why Should The Customer Buy Your Wine?

There are hundreds or thousands of wine bottles on display in a wine shop. The potential buyer browses the shelves normally by this order: Country of origin Appellation Type of wine Once he faces those tens or hundreds of wine…