I am not presenting the idea of the Twin WIneries to make money! After working years in the wine business trying to help wineries get their wines into different markets, I realized that the game s rigged. The abundance of wineries, who are mostly concerned with making good wine and not having the resources or […]
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When George Orwell published the book 1984, he imagined the idea of the government spying and “educating” the population under a totalitarian regime. He had no idea how fantastically complex and intrusive spying on normal citizens is actually is these days. Listen and get informed We all first need to be aware of what is […]
After lots of time and effort, you got yourself a face to face meeting with a very reliable and known wine buyer. She already tasted your wines and went over all the details of marketing your wines, and the target of this meeting is to sign a long-range contract. You very happily buy a flight […]
It has been an issue that bothered me for a long time. We learn a lot in school when we are young, but never ever about being a husband, or a wife, how to manage your marriage, etc. The only data we get is what we see around and it is absolutely not a very […]
With all these sales guides, sales systems, seminars, and training, the persons involved in making a wine deal tend to think of the deal as a win-lose battle. Get out of your fighting mood. You are not a black-dressed ninja, and your mission is to establish a long term profitable relationship. The harder and most […]
We decided to change. Our mission in creating BuySell.Wine was to get more sales for wineries by easily and smartly connecting them with wine buyers, and we did it. It is just that the volume, although profitable for our clients and us, is not in the range that we expected, and it certainly does not […]
According to a wine segmentation report a very interesting fact shows that twenty-three percent – that is almost one in every four wine consumers – are overwhelmed ( completely overcome or overpowered by thought or feeling*) when having to choose wine. Using the term “overwhelmed” indicates the actual state of the wine customer. She feels stressed […]
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So who got this superpower in the global wine market? The wine market is built in several layers grape growers wineries importers distributors shops consumers Each of these groups or layers has some power over the wine market, but the biggest one that dominates it is the importers. From my viewpoint, there are two reasons […]
When I pick a bottle of wine, what can I see? The label – is it graphically catchy? The bottle itself and the sensation it gives The name of the wine – can I even pronounce it? The name of the winery The country of origin The price of course The varietals The vintage The […]
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