Businessdictionary.com define competitor as
Any person or entity which is a rival against another. In business, a company in the same industry or a similar industry which offers a similar product or service.
The presence of one or more competitors can reduce the prices of goods and services as the companies attempt to gain a larger market share.
Competition also requires companies to become more efficient in order to reduce costs.
Fast-food restaurants McDonald’s and Burger King are competitors, as are Coca-Cola and Pepsi, and Wal-Mart and Target.
Reading this definition the picture of a competitor in one’s mind is
That is what we are taught, teachers, business schools, movies, and TV, etc.
In fact, the idea behind what they tell us to do is “get him before he gets you”.
The reverse viewpoint
Nobody that I know defined competitor as correctly, as positively and as constructively as Sadhguro
‘Competitors are not enemies. They are people who keep reminding you of your own shortcomings. Your quality control”.
We should be happy we have competition because they show us the way to better our products or services. They push us to more efficiency, higher thoughts and better ideas.
Even in the definition above of the businessdictionary.com, which seems so negative and combative, there is the truth buried in the line: “Competition also requires companies to become more efficient in order to reduce costs.”
Your Quality Control
This is how you should treat your competitors then. With respect and with eyes and ears open! They are the ones that give you the real feedback on your services or products, much better than any critic within the company. They give you the actions and the results in real life.
So, instead of looking at them with hatred and actions of war, use them as your teachers, the ones who push you and your activity to a higher plateau!
Listen, Observe, Understand, Learn with a Positive Attitude and Become Better!
Does this post make you look at your competitors in a new and different way?
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Here is some interesting reading for you, wine professionals!https://buysell.wine/our-blog-1/ Enjoy!
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