What is Vegan?
“Vegans practice complete abstinence from the use of animal products in diet or as a commodity. People following the vegan lifestyle abstain from eating meat or meat-derived products and exclude eggs and dairy products as well. Other animal by-products such as gelatin or animal rennet are also avoided. Honey, silk, and other insect products may also be considered unsuitable for use or consumption.”
Is it easy to flip your wine production to vegan? Read on and find the answer
Vegan Market – Statistics and Facts
The expansion of the vegan market is huge! Whether you like it, fight against it, it does not matter because the market dictates that you pay attention if you want to be competitive in the wine market.
To put it in a shockingly graphic presentation here is the expected global increase
Can you ignore this coming reality? The wine market is abundant, with a growing number of new players (countries and wineries) making the competition even tougher and more challenging.
Forbes, in 2018, already stated in the article “Here’s Why You Should Turn Your Business Vegan In 2018” : “Sales of plant-based food in the US went up by 8.1% during the past year, topping $3.1 billion. That was in 2018!
So there is no doubt a new revolution is taking place.
How Come Wine is not Vegan?
Frances Gonzalez, a long-time vegan and wine expert, began Vegan Wines based on her own struggles finding and selecting the wine that was 100% free of animal products.