I just got an email from Rodrigo Lanari, and I found it very interesting, with the thought that this probably applies to all wine markets. He wrote:
“Challenging times for wine in Brazil
Hello Izhar, I hope this message finds you well and making the best out of the quarantine.
Wine Intelligence has just released the Brazil Wine Landscapes 2020, a new report on the Brazilian wine market and its consumers.
The report brings data from two different periods: the January survey captured long-term changes in the market; while the second survey, collected in March, delved into the intentions and priorities for Brazilians once the social distancing period comes to an end.
Indeed, data suggests that the Brazilian market will face challenging times ahead. Some of the findings from both periods studied are:
- Objective wine knowledge levels are in decline in Brazil, while the younger generation has not yet embraced the category;
- Wine consumption frequency has dropped under social distancing, even at home, while saving money is becoming a top priority.
I have explored some more details on the report’s findings in a new article published on Wine Intelligence’s website, which you can access in the link below. You can also find more information on the report clicking here.”
I would like to address the second point because some countries replace wine with beer or stronger alcohol, while other younger generations move to drink wine
I heard (this is via Twitter and online chats) that in the USA the sales of wine went up during the quarantine, so it will be interesting to know:
WHICH COUNTRIES HAVE LOWER CONSUMPTION OF WINE?
IS THERE ANYTHING WE, THE WINE TRADE PEOPLE, CAN DO TO REVERSE THE TREND.
I would love to see your input on these questions