An old man with gray hair represents, in our society, a man of wisdom and experience. It is very true that most older men have life long experience and most probably they have learned from it and can teach us some lessons in what we should be doing and what we should avoid.
That is why usually the managers and politicians were older, as they relied on their experience a lot.
Life and trade formed routines based on experiences gained by experience, whether of individuals or as a society.
Experience, per definition, is based on the past. Most of the experiences we gather in life are the results of bad things happening to us. The evolutionary purpose of the experience then is to make sure we do not make the same mistake again, which usually meant pain and dangerous situations. These can be physical occurrences but can also be mental or emotional experiences.
Of course, there are also good and successful experiences, and those have a great value too.
Unfortunately, many people will repeat the same mistake again and again, regardless of their experience.
So because of us trying to have the best life possible, we tend to listen to our parents, teachers, and experts. Those are the “old wise village elders” of today.
So listening to the experts could lead one to have a safe and average life, no big problems, no dangerous situations, etc.
But when we look back, the past shows us that every improvement in survival emerged from someone who threw away all caution and the “working” solutions and came up with an idea, a product, a service or a new way to handle life.
Years ago we used to call this phenomenon “thinking out of the box”. This idiom meant we stepped out of the usual ways of handling a problem and finding a new solution by changing the place where you look from upon the same situation.
These days the innovation is done not only by changing from where we look at situations but also being ready to break the old molds and systems on which industries and ways of life are based upon. The buzz word now is “disrupt”.
Two of the best examples are Uber and Airbnb.
So who will disrupt the wine trade? How will this be done?
Will there be an alternative to the mechanical flow of:
- Growing vines
- making wine
- selling to consumers