During the last days, several countries declared a state of emergency and closed universities and schools, and some government offices, factories, and businesses.
It is already a “normal” option to work from home. Many businesses try to employ staff that works from home and for a good reason. The business can expand faster without a need for big offices and save money on transport and expenses.
The person who works from home has to be able to do the job the same way (or even better) from home. Let us take a programmer, who anyhow works alone using his computer, and does not need to communicate with his team face to face. He saves lots of time commuting, expenses and can organize the work with his preferred hours, etc.
But working from home is different from education because in education we need a teacher, answering the student’s questions and some drillings, exercising and practical work like laboratories.
Still, there are already online universities and schools. Just google search “online universities”. This is a trending option for leaning a profession or skill.
When you try to buy or sell wine using the internet you can use the images and data about the wine, so the person on the other side of the world can get a pretty good idea about the wine you are trying to sell. Using the Internet to sell and buy wine would save huge amounts of time and money, and would make the ability of small wineries to compete easier with the big names.
However, the wine industry is still very conservative and traditional. The main marketing is still done face to face and includes lots of traveling, and the main reason for that is that to buy wine one must use his senses and taste, smell and look at it.
That is the main reason for having wine fairs, tasting events, judging competitions and point systems. This is also why wineries are sending so many samples around.
So the big hurdle for making the wine trade more modern is the problem of the senses that are part of the judging process/
A good idea is the wine tasting tubes filled with the wines and mailed easier and much cheaper.
But we still need to find a technology that will provide us with a possibility to transfer taste and smell, and when this happens we can really change the wine trade (and other trades a well),
We are getting there. The idea of transferring a smell started in the ’70s with the Scratch’N’smell scratching encapsulated bubbles that contained smells.
It was used to educate consumers about smells and of course as part of marketing campaigns for perfumes, food, etc.
There is an ongoing effort to develop an online possibility to transfer smell. The New Yorker, in an article, reported on an experiment (2014) of transferring smell using a smartphone, and there are other efforts to produce an alternative to physical presence.
Once we can transfer taste and smell in virtual reality, traditional trade and consumption will change forever., but until that time we can step a big step forward with our wine trade and marketing.
You see, even when you are in a wine fair or a tasting event, there is a limit to your ability to taste and sniff a lot of wines AND remember your experience after that.
In the old days, the wine producer locally gave the consumer a way to taste a wine, and the more people he met the better his sales were. We are today implementing the same strategy which is the higher level of communication and contacts will land you more sales. This means a better website. more emails to potential buyers, more trips. more personal meetings. more samples sent – it is now a quantity race, and of course the ones with more money have an advantage over small and medium-sized wineries.
Until the virtual tech transforms the wine trade, we established a new step in the direction of the future. Our idea and practice are to change the quantity into quality marketing.
Instead of flooding a wine buyer with thousands of emails, samples, meeting, and pressure selling, it is much smarter to limit his choice with the best-fitted wines that answer the profile of the wine he wants.
As an example, let us take an American wine buyer who is interested in red wine that has very specific data like specific varietals, bottle quantity, percentage of alcohol, price, maybe region, and so on. The better the buyer profiles the wine he wants the better our unique algorithm (a special search engine) can go through the database and send the buyer a shortlist of wines that perfectly fit his profile.
Having, let us say, three or four options it is much easier for the buyer to decide what is the best for him, contact the winery and get samples sent (if needed).
Not only this is the best efficient, cheapest and fastest option of dealing with wine today, but also it opens the buyer to new wines and small wineries because he chooses the wine itself and not the person that communicates with him and not the winery that has the better marketing skills and budget.
We, at BuySell.Wine are excited and committed to helping the wineries and buyers to improve their way of trading.